This project consists of the branding system and accompanying materials for the fictitious event Midwest Applefest. These pieces were developed and presented as a group project, based on the assigned theme of apples. Our group began by inventing a fall festival event to be held at the University of Minnesota, focusing on, and promoting, Minnesota grown apples. We researched and budgeted pieces needed for an event of this type, produced several examples of marketing materials, and staged many of the photos used throughout this project. Each piece was created with the influence and assistance of other group members, but to clarify my role in this project, pieces which I had a major role in designing are marked with a red stroke. The images used here are from our final project presentation,