While working at Bemidji State University's Alumni & Foundation office I had the opportunity to be a part of the team behind homecoming 2015. The summer before the event I was given a theme, preselected by the homecoming committee, and tasked with developing a logo, promotional literature and materials for use during the weekend's festivities. The theme "Get Your Green On!" was inspired by the energy and unity shown by BSU fans, it was my goal to convey this energy, as well as a strong sense of Bemidji State University's brand identity, through the logo and accompanying pieces.